The journey,
so far.
From Surat to Cairo to Macau to Ahmedabad, the education, research, and early experiences that shaped the operator I’ve become.
Where it began.
HSC at P. P. Savani
Higher Secondary in Commerce at P. P. Savani International School, Surat, preceded by High School at the same institution.
BBA at PDEU
Bachelor of Business Administration, Business Administration with Economics focus. The four years that built the analytical foundation for everything that followed.
AIESEC, Cairo, Egypt
Selected for AIESEC’s Global Community Development Program. Worked on the “Explore Egypt” tourism project with a local NGO, promoting untapped cultural and tourism experiences across multiple Egyptian cities.
Collaborated with cross-cultural teams from diverse nationalities. Created content, blogs, and documentation for a centralised tourism database. Also authored a research paper on “Political Crisis and its Impact on Egypt’s Economy”, analysing macroeconomic shifts in an evolving market.
First real exposure to operating in a completely unstructured environment, and to emerging-market dynamics from the ground up.
National conferences, New Delhi & Chandigarh
Presented research papers at national and international conferences on sustainability, governance, and economic development. Co-presented at Rajiv Gandhi National University of Law (Chandigarh) on sustainable rural development, and at New Delhi on the role of public vs. private sector in sustainable development.
ICCKS 2014, Macau
Selected for oral presentation at ICCKS 2014, representing India among participants from 20+ countries. Presented “Challenges Posed by Rapid Urbanisation and Scarce Resources”, focused on sustainability, infrastructure stress, and future urban-development models.
Engaged with global researchers and academicians on economic development and policy challenges, an early experience that built foundations in analytical thinking, public speaking, and structured problem-solving.
Joined Lenskart as franchise partner
Became an early franchise partner, the 53rd store, while Lenskart was still an early-stage startup. Built and scaled a 290 sq ft flagship, growing monthly revenue from ₹3L to ₹15L+.
Spent 11 years inside a scaling startup, learning how fast-moving consumer brands experiment, optimise, and evolve across pricing, product, and customer experience. Launched a second franchise unit in Gandhidham in 2020.
The Delhi store moment
Walked into a Delhi store after seeing a long queue outside. Walked out spending ₹2,500 on products I didn’t know I needed. That single question, what just happened in there?, sent me deep into consumer behaviour, impulse buying, and how retail experiences are designed.
Partnered with Ximivogue
Acted on observations of impulse-buying behaviour in global lifestyle formats, partnered to bring XIMI VOGUE to Gujarat. Set up two flagship stores (~1400 sq ft each), built from market research through international sourcing.
Where the consumer-behaviour thesis was formed, the foundation for everything that came after.
Co-founded Pujan Energy
Co-founded and operate a solar energy venture with 0.45 MW installed capacity, supplying clean power to industrial consumers under Open Access.
Led end-to-end execution from land identification and feasibility through commissioning and sustained operations, navigating MSME/Udyog Aadhaar, GETCO, SLDC, and PGVCL approvals.
Co-founded Candy Floss
Pivoted from an import-led model to a Made-in-India private label ecosystem during COVID disruption. Built the brand from scratch, positioning, vendor network, store design, e-commerce, and omni-channel presence.
Scaled to 11 stores, a 200+ vendor network, and gross margin expansion from ~35% to ~70% through private label and supply-chain control.
Operating & building.
Running Pujan Energy day-to-day, while exploring what comes next, including a long-running curiosity about building something in the coffee space.
Actively experimenting with AI to simplify workflows and create leverage in daily operations.
Four languages,
three regions.
- 01 Brand Development 0→1 build, positioning, identity
- 02 Entrepreneurship Multi-venture operating
- 03 E-Commerce Shopify, marketplaces, D2C
- 04 Retail Operations SOPs, P&L, store ops
- 05 Private Label OEM, BOM, vendor networks
- 06 Supply Chain 200+ vendor ecosystem
- ♦ Pour-over coffee Black, every morning
- ♦ Coffee experimentation Beans, methods, flavours
- ♦ Podcasts Business, building, brands
- ♦ Brand teardowns What works, what doesn’t, why
- ♦ AI experimentation For workflow leverage
- ♦ Conversations On building, scaling, new ideas