Lenskart
Early franchise partner, the 53rd store in Lenskart’s journey from startup to a 1500+ store omni-channel network in India.
Eleven years
inside a scaling startup.
I joined Lenskart as a franchise partner in February 2015, their 53rd store, and operated within the ecosystem for 11 years, watching the company scale from an early-stage startup to a 1500+ store omni-channel retail network.
Beyond the numbers, it was a front-row seat to how a fast-scaling consumer brand actually operates: how it experiments, how it optimises across pricing, product, and customer experience, and how it transitions a franchise network through generations of technology, from manual processes to iPad-based POS to fully digitised CRM, order tracking, and prescription records.
My flagship Surat store, a compact 290 sq ft footprint, grew monthly revenue from ₹3L to ₹15L+ through consultative selling, cross-selling, and value-based customer education. In 2020, I led the launch of a second franchise unit in Gandhidham, expanding brand presence into a new market.
An operator’s chapter.
5x revenue growth
Built and scaled a high-performing retail unit on a 290 sq ft footprint, growing monthly revenue from ₹3L to ₹15L+ through consultative selling, cross-selling, and value-based customer education, while improving NPS and reducing returns by addressing customer pain points pre-purchase.
Inside a scaling startup
Hands-on experience in the startup ecosystem, observing how fast-scaling consumer brands operate, experiment, and optimise across pricing, product, and customer experience over an 11-year arc.
Tech & systems evolution
Adapted across major platform transitions, from manual processes to iPad-based POS to fully digitised workflows including CRM, order tracking, prescription records, and customer data management.
Market intelligence
Analysed competitor price gaps and D2C trends to position the store as the preferred optical destination in a high-competition zone, blending data with on-ground customer signals.
P&L & operations
Managed end-to-end operations including P&L, store operations, team leadership, hiring, training, SOPs, audits, inventory, and visual merchandising, aligning team performance with evolving KPIs and KRAs in a high-change environment.
Supply chain synergy
Built strategic bridges with Warehouse, Merchandising, and Order Processing heads to bypass escalation bottlenecks, ensuring 100% fulfilment for special-case customer requirements.
New market launch, Gandhidham (2020)
Led launch and operations of a new franchise unit in Gandhidham, setting up store operations end-to-end including hiring, training, inventory planning, and SOP implementation. Built local presence in an emerging market while maintaining brand standards.
Customer-first culture
Built a store culture rooted in transparency, product education, and personalised experience, the kind of relationship-driven retail that turns transactions into repeat customers.
An eleven-year masterclass in retail operating discipline, franchisee P&L, D2C vs. middleman economics, and what it actually takes to run a consumer brand at scale.