Candy Floss
A fast-fashion lifestyle brand built from scratch during COVID disruption, from one store to eleven, with a 200+ vendor Made-in-India ecosystem behind it.
From crisis to
brand.
Candy Floss began as a response to a problem. When COVID disrupted imports, we had a choice: wait for supply chains to recover, or build our own brand. We chose to build.
What started as a pivot from an import-led model became a full 0→1 retail brand build. Brand name, positioning, guidelines, store design, vendor onboarding, supply chain, product development, e-commerce, omni-channel, we built every layer from scratch between July 2021 and March 2026.
By the end, Candy Floss was operating 11 stores across Gujarat’s high streets and premium malls (Phoenix, Palladium, Nexus), backed by a 200+ vendor network for domestic sourcing, with gross margins expanded from ~35% to ~70% through private-label development and supply-chain control. Warehouse operations scaled from a 400 sq ft room to a 12,000 sq ft facility. The brand sold across own retail, Shopify D2C, and marketplaces (Amazon, Myntra, JioMart, Blinkit).
Every layer of the build.
0→1 brand creation
Built the brand from scratch, name, positioning, guidelines, store design, vendor onboarding, and end-to-end retail setup. Rebranded and transitioned existing stores into Candy Floss to establish early market presence.
200+ vendor ecosystem
Built and managed a 200+ vendor network for domestic sourcing, reducing dependency on imports. Developed OEM and private-label SKUs across FMCG, lifestyle, accessories, and home, managing design, packaging, and product development.
Margin expansion
Achieved gross margin expansion from ~35% to ~70% through BOM optimisation, vendor negotiation, and disciplined pricing strategy. Built supply chain, inventory planning, and backup vendor systems to ensure operational continuity.
Premium mall expansion
Led expansion into Phoenix, Palladium, and Nexus through lease negotiation and brand positioning, moving from high-street presence into India’s top retail destinations.
Franchise model
Designed and executed the franchise business model end-to-end: LOI, agreements, unit economics, and partner onboarding. Onboarded 3 franchises and 1 master franchise, building a repeatable expansion engine.
E-commerce & omni-channel
Developed Shopify D2C from scratch, customer journey, SEO, checkout optimisation, integrations across logistics, payments, and AI support. Managed marketplace listings on Amazon, Myntra, JioMart, Blinkit, with Meta and Google Ads driving demand.
Warehouse & supply chain
Scaled warehouse operations from 400 sq ft to 12,000 sq ft, optimising supply chain and working capital through structured vendor credit terms.
Retention & in-store experience
Implemented customer retention and loyalty programs, in-store experience enhancements, and visual merchandising optimisation across the network.
Built a scalable retail brand by combining consumer insight, private-label strategy, supply-chain control, and omni-channel execution, achieving strong unit economics and rapid expansion.